Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat, Weibo, Tmall, Douyin, and beyond. Can Burberry Hit The Spot To Celebrate The Year Of Ox? In this week’s roundup, we look at three campaigns: from Dunhill’s new global ambassador announcement to Chopard’s livestream to celebrate Christmas. These cookies do not store any personal information. The announcement also attracted over 56,000 new followers for the brand’s official Weibo account. [01.01.2021] Trạm tin tức update weibo Hậu trường buổi chụp tạp chí GQ: "Năm mới và tuổi mới, chỉ cần có ánh sáng trong tim, có hơi ấm bất cứ nơi nào bạn đi, tất cả các con đường phía trước, phá vỡ xiềng xích của khuôn mẫu." Necessary cookies are absolutely essential for the website to function properly. “As long as you keep your account,” reads a message from the Weibo worker that was reviewed by Rest of World, “you can keep your advocacy going.” Yang followed the advice. Five Influencers Shaping China’s Fashion Industry. The latter gives insight into some of China’s most successful campaigns, which often come from local players, and are outside of the beauty and fashion space. He starred in youth romance drama Love O2O, based on Gu Man's novel of the same name.The drama was an international hit, and is the most viewed modern drama in China. According to the Beijing Times, the woman filmed called for a designated driving service last year only to fall victim to an unlicensed driver. Nabbing the top spot is TV host and presenter Xie Na who is famous for co-hosting the popular variety show Happy Camp. Nevertheless, this soft approach to livestreaming pays off as it cultivates more prospects and builds up loyal customer bases. Xie Na: 102 millions (host) 2. Key stories and trends shaping China's luxury market delivered right to your inbox! Chopard Hosted Livestream To Celebrate Christmas, BRAND Chopard CATEGORY Luxury PLATFORMS Weibo, WeChat, Tmall, Little Red Book, Douyin MEDIUM Imagery, Short-video, Livestream FEATURED TALENTS Wang Yuan (81M Weibo Followers) | Liang Bo (4M) | Uncle Alex (17M) | Mr. Jiliang (3M) | Vivienne Shi (1M). Will Margiela Fragrance’s Ambassador Appointment Boost Its Brand Awareness in China? Yang Yang is currently single, according to our records.. Tian Yang, Yilang Peng Communication Research. But opting out of some of these cookies may have an effect on your browsing experience. This category only includes cookies that ensures basic functionalities and security features of the website. OVERVIEW  British luxury brand Dunhill announced Chinese actor Yang Yang as its global ambassador on December 4 at the GQ China Men of the Year Awards 2020 – the media outlet’s annual celebration of cultural high points. The company announced it officially on its Weibo account. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Zhang Yangyang (born October 1, 1991) is a Chinese pop singer, who rose to fame through 2013 Super Boy, one of the most popular televised singing competition, by winning the 6th prize. Weibo Yang A Stephen K Hashmi From terminal alkynes to glyoxals: Terminal alkynes can be oxidized under mild conditions by the use of an N-oxide in the presence of a gold catalyst. Register for an Account. On Douyin, the topic “Yang Yang became Dunhill’s global ambassador” garnered over 6 million views. Fans from Indonesia, Vietnam, South Korea, China, Turkey, Brazil, India, and more left comments on his posts saying how happy they are that he finally opened an Instagram account. Patagonia Educates Consumers About Fashion Supply Chain This Double-12 Shopping Festival, BRAND Patagonia CATEGORY Fashion PLATFORMS Weibo, WeChat, Tmall MEDIUM Short Film, Offline Exhibition, Livestream. The top ten also remained unchanged, however there was some rearrangement as Yang Mi moved up probably due to the success of Ten Miles of Peach Blossoms. Chinese heartthrob actor, Yang Yang (杨洋), finally opened his own Instagram account and his international fans are rejoicing. During past projects, the brand found that most of the items it collected were practically brand new, sparking the idea of opening an educational exhibition in the country. I’m not helping him advertise. VERDICT Swiss watch exports recently extended their longest decline in about three years, as reported by the Federation of the Swiss Watch Industry. In addition to launching standard social kits including official announcements on Weibo and Douyin, the campaign drove significant online traffic thanks to the GQ event’s red carpet livestream on Tencent Video as well as user-generated video content on Bilibili. The trend is primarily due to young Chinese consumers better educating themselves about the realities of consumption and consumerism — a substantial attitude change from previous generations, which cared little about such topics. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Yang Mi, the 31-year-old actress and global ambassador for Michael Kors, is an unusual presence on social media. © 2021 Herlar, LLC. However, JIUHAO Store proposed that the short film’s narrative, which was based entirely on user experiences, was partial. The absolute number one this list is the ‘Queen of Weibo’ Xie Na … Last year, the new mother to twins also received two Guinness World Record titles for being the first person to accumulate 100 million followers on Weibo as well as having the most followers on Weibo. On Douyin, the topic “Yang Yang became Dunhill’s global ambassador” garnered over 6 million views. Xiaomi has appointed Yang Zhe as the new CMO (Chief Marketing Officer) for the Chinese market. 梦想发射计划 (Dream Launch) Take Off Take Over The Moon Awaken The World Bad Alive (English Version) NCT Resonance Pt. Register. 495.2k Followers, 30 Following, 814 Posts - See Instagram photos and videos from ♡Y♡A♡N♡G♡ 杨洋 (@yangyangfavour) VERDICT Dunhill’s appointment of Yang Yang indicates that the brand is attaching greater importance to China’s male luxury consumer market. Popular Chinese actor most well known for starring in films such as The Left Ear and The Unbearable Lightness of Inspector Fan. The Chinese TV Actor was born in Shanghai on September 9, 1991. Who is Yang Yang dating? “Room 13” became synonymous with internet addiction therapy after Yang Yongxin, a controversial clinical psychiatrist and former deputy chief of the hospital, was accused by former inmates of using electroconvulsive therapy (ECT), or electrical shock treatment, for “patients” in its internet addiction treatment centre between 2009 and 2016. We also use third-party cookies that help us analyze and understand how you use this website. Sina Weibo, China’s microblogging answer to Twitter, has become one of the most popular sites in China’s cyberspace since its debut in 2009. On the other hand, while Yang Yang never stated he had a private second account, the actor recently gave himself away when he uploaded a selfie earlier this month. Yang Mi (Chinese: 杨幂, born 12 September 1986) is a Chinese actress and singer. 90.485.623 followers. Photo: Courtesy of GQ China. I’m assuming you’re trying to look up this Yang Yang (杨洋). In addition to academics and China experts, Yang interviews a wide variety of opinion makers including prominent politicians, diplomats and business people. As of publication, the livestream on Tmall has received nearly 190,000 views. Yang Rui (simplified Chinese: 杨锐; traditional Chinese: 楊銳; pinyin: Yáng Ruì, born 2 May 1963) is the host of Dialogue, a talk show on "CGTN", the China Global Television Network.. Log in. But I can’t say who it is. You also have the option to opt-out of these cookies. I’ve linked his Weibo page here. Avril Lavigne’s Weibo account is one of many managed by Fanstang, a California-based marketing firm specializing in Chinese social media strategies for … Yang Yang (simplified Chinese: 杨洋; traditional Chinese: 楊洋, born 9 September 1991) is a Chinese actor.He made his acting debut in the Chinese television drama The Dream of Red Mansions (2010). Everything stayed pretty much the same just some movement up and down the list. The non-celebrity Weibo account that Yang Mi likes most is? The only person who can be confirmed is Xiao Zhan as he and the series’ official Weibo account are following each other. On the night of January 4th, netizens discovered that tickets for upcoming screenings of The Yin-Yang Master were pulled from various ticket platforms including Maoyan […] Lenovo’s Yang launches microblog. WeChat user Zhang Nuoya commented below the campaign post that “as a loyal follower of Patagonia, I appreciate its commitment to sustainability and environment protection.” The livestream of the opening-night panel discussion touched upon topics such as plastic recycling, ocean pollution, labor issues, and consumerism, bringing new perspectives to audiences about how to scrutinize both the fashion industry and their own buying behaviors. I guess in my bones I’m still a young girl who enjoys culture and literature. Moreover, by partnering with GQ, a leading fashion media outlet that is aggressively embracing digital transformation, Dunhill effectively expanded its brand awareness in the social arena via the announcement. By clicking “Accept”, you consent to the use of ALL the cookies. ... A Natural Experiment on Weibo. These cookies will be stored in your browser only with your consent. Compared to a typical livestream which aims to promote sales, the ones featuring hard luxury lean on delivering brand legacy and craftsmanship, as well as offering styling tips for viewers. From the Watches & Wonders exhibition to top-notched watchmakers, many brands have leveraged livestreaming to connect with local luxury shoppers. 10,538 talking about this. 80.2k Followers, 6 Following, 432 Posts - See Instagram photos and videos from 杨洋 YangYang (@officialyangyang) Systematic factors Affectivetone.Severalcontent-relatedfeatures,suchasemotions,topics,andadvocacy,areknownto be important factors associated with information diffusion (Wang et al., 2019). Has Luxury Found A Savior In China’s New Pet Craze? OVERVIEW  To celebrate the upcoming Christmas holiday, Chopard – Swiss manufacturer and retailer of luxury watches, jewelry, and accessories – launched the “Dedication to Christmas” campaign on November 30, featuring a winter’s tale of “Arty the bear.” On December 14, the brand hosted a two-hour livestream on Tmall, starring brand ambassador Wang Yuan (Roy Wang), brand partner of Alpine Eagle collection Liang Bo; fashion KOL Mr. Giliang; stylist Vivenne Shi; astrology KOL Uncle Alex; and established watch critic and collector Ding Zhixiang. Instead, the brand opined that the story of garments starts earlier than the moment they are purchased and reaches past the moments they are abandoned. This proposal became the curatorial statement for Patagonia’s exhibition, which opened on December 12 at Shanghai K11 Art Mall. She went back to advocacy after a few months, but her account was finally “bombed” on New Year’s Day. 1. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Today, young consumers aren’t as attached to ideas of ownership of commodities. Keywords such as “Dunhill brand ambassador” and “Yang Yang” became the most mentioned ones after GQ’s event on December 4. NETIZEN REACTION The campaign-related hashtags on Weibo – seven in total – received over 690 million page views and 3.3 million engagements within ten days. What is Yang Mi’s favorite secret skill? Mr Yang … VERDICT As such, they are more open-minded about second-hand goods and recirculating their belongings. We will send you the latest celebrity news updates. By hosting a physical exhibition as well as an online livestream that amplifies the recycling story, Patagonia is not only strengthening the stickiness of its brand community, but it’s also attracting new customer prospects who are conscious of these social issues. Song Hye Kyo Confirmed To Join New Drama By “Descendants of the Sun” Writer, Leonard Cheng Gives Crystal Fung the Cold Shoulder, Luo Yunxi and Cheng Xiao Pretend to be Strangers in “Lie to Love”. Today, the microblog has about 140 million active users.1 Compared to noninteractive communication channels, Weibo and similar social networking sites have the potential to challenge China’s authoritarian rule.2 What follows are depictions […] Netizens commented that the personalities of Wang Yuan and Liang Bo match well with the brand’s image. Yang played the male lead in youth sports drama The Whirlwind Girl, which gained one of the highest viewership ratings of the year. Language. When news of his death broke, thousands of Chinese internet users left heartfelt condolence messages under the post. The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. It won’t solve any social issues.” Others praised Yang as a feminist pioneer, adding that her jokes were mild when compared to her western counterparts. Hello, Welcome to Yang Yang's fanpage Always supporting Yang Yang! The Palace Museum staff even set up a Weibo account for Baidianr to share updates, but after a brief period of recovery, Baidianr died on Monday. H1: The number of (a) Weibo posts, (b) Weibo followers, (c) Weibo followees and (d) the age of a Weibo account have positive effects on information sharing. Yang Yang was spotting shopping in London over the Valentine’s Day holiday with a mysterious woman, Yang Yang’s Rumored Girlfriend, Bridgette Qiao, is a Rich 2G, Yang Yang, Bridgette Qiao Face Dating Rumors, Top 3 Anticipated Chinese Dramas for 2021, Unfiltered Photos of 10 Popular Chinese Actors, “You Are My Glory” Starring Yang Yang, Dilraba Dilmurat Commences Filming, Yang Yang and Dilraba Dilmurat's Drama is Put on Hold, Yang Yang, Dilraba Dilmurat Rumored to Be in New Drama “You Are My Glory”, New Chinese Variety Show to Include Nicky Wu, Yang Yang, Dylan Wang, and More, China’s Coronavirus Drama “Together” Aims for Realistic Portrayal, "See Me Fly Again" Winners to Star in Mini Series, Jacqueline Wong's Last Drama "The Offliners" Airs, Vincent Wong's Mysterious Family Background Revealed, "The Impossible 3" Tries New Miniseries Format, TVB Announces Two More Seasons of "Hong Kong Love Stories", This Report Says Crystal Fung and Leonard Cheng Actually Broke Up, Dicky Cheung And His Wife Jess Zhang Have Been Living Separately, Hong Kong Artistes Face Backlash From Social Selling in China, Samantha Ko Rises in Star Status in China. Lenovo’s (HKEx: 992) talkative CEO Yang Yuanqing was headline news in the microblogging realm over the past week, as the chatty executive formally launched his own account on Sina Weibo and proceeded to bombard the airwaves with a steady series of thoughts on a wide range of topics. NETIZEN REACTION Local customers showed high interest in the discourse of sustainability, and they proactively responded to the exhibition’s opening call. Son Ye Jin’s Dad Looks Like Boyfriend Hyun Bin? One Weibo user said that “Yang Li was merely stirring up the pot between men and women. The announcement also attracted over 56,000 new followers for the brand’s official Weibo account. It is mandatory to procure user consent prior to running these cookies on your website. Patagonia then commissioned local retailer JIUHAO Store to research this phenomenon in an attempt to educate consumers about consumption. Jing Daily® is a registered U.S. trademark of Herlar, LLC. Weibo Yang's 16 research works with 325 citations and 957 reads, including: Visualization study on solid-core encapsulation behaviors of double emulsion in a flow-focusing microchannel “I think there should and will be more and more Yang Li’s in the future. This website uses cookies to improve your experience while you navigate through the website. At the very top we still have Xie Na and He Jiong, hosts of Happy Camp. Behind Perfect Diary’s Winning Cultural Collaboration Strategy, China’s Most Controversial Fashion Incidents in 2020, CCI Q&A: Steven Ekstract on the Year in Content-Commerce, Little Red Book’s New Campaign Rides The Hot Female Identity Trend, Future Tech China: Branded Games and Social Are Why Alibaba Fails Where Tencent Thrives, It’s Official: Gucci On Tmall Cements Alibaba’s Luxury Dominance, China’s Fourtry Brand Offers Lessons On Streetwear Consumption, China Initiates Antitrust Probe Into Jack Ma’s Alibaba Group, News That Jack Ma Is Lying Low and Not Missing, Sends Alibaba Shares High, Three Powerful Luxury x Artist Collaborations From 2020. When photos are uploaded on Weibo, they usually bear the user’s account name as a watermark – however, on this selfie, the watermark was from an unknown different account. Xie Na 谢娜. Dunhill Announces A Chinese Face As Its New Global Brand Ambassador, BRAND Dunhill CATEGORY Luxury PLATFORMS Weibo, Douyin, Bilibili MEDIUM Imagery, Short-video, Livestream FEATURED TALENTS Yang Yang (52M Weibo Followers). Our coverage spotlights global luxury brands, global beauty brands, and local Chinese brands. This one Weibo can make me laugh out loud. All rights reserved. In 2013, the brand launched the short film, “Worn Wear: The Stories We Wear,” ahead of Black Friday, as an appeal to combat consumerism by celebrating old clothes. Click the orange button on the top of the page that says +关注 to follow someone. The sudden disappearance of the movie The Yin-Yang Master: Dream of Eternity (Qíng Yǎ Jí 晴雅集) from online ticketing platforms and nationwide cinemas is trending on Chinese social media today. Can Luxury Tap Into China’s Hottest New Trend—Skiing? OVERVIEW  This year marks the first time Patagonia’s Worn Wear 2.0 program, which promotes the recycling of used clothes, has rolled out its Trade-In initiative in China. How The Top Brands Are Recruiting First-Time Buyers In China, Predictions For The Chinese Luxury Market In 2021. British luxury brand Dunhill announced Chinese actor Yang Yang as its global ambassador on December 4 at the GQ China Men of the Year Awards 2020. Keywords such as “Dunhill brand ambassador” and “Yang Yang” became the most mentioned ones after GQ’s event on December 4. Yang is already quite talkative in general, granting numerous … You can read up on how to sign up for Weibo here. Thousands of fans left him good wishes on Weibo, China's Twitter-like microblog site. Thus, hard luxury players have bet big on mainland China’s market and accelerated their digital transformation since the COVID-19 pandemic. The young actor – with 52 million Weibo followers – has a cult following among young netizens while maintaining a decent personality, which aligns with the brand’s strategic rejuvenation. VERDICT In China, an anti-consumerism sentiment has emerged since before this year’s Singles’ Day Shopping Festival. NETIZEN REACTION The livestream teaser posted on Weibo received over 1,300 comments and 19,600 likes thanks to appearances from idol Wang Yuan and singer Liang Bo. chopard, Double 12 shopping festival, dunhill, GQ China, hard luxury, livestream, Patagonia, The Social Edition, Wang Yuan, yang yang. 2 90's Love Add a photo to this gallery Add a photo to this gallery Add a photo to this gallery Add a photo to this gallery The official account of Yang's studio posted a statement on microblog Sina Weibo urging the rumormongers who uploaded and spread the video clip to delete it and make a public apology. 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